Interesting Facts about Your Mobile App User Lifetime Value (LTV)

There are millions of mobile apps available to download in app stores. Some accomplish huge success while others experience a great setback. Today, success and failure of mobile app depends greatly on mobile marketing campaigns. The mobile marketing arena revolves around the lifetime value (LTV) of mobile app users. LTV is the most meaningful metric for determining the profitability of your mobile app. Lifetime Value is the projected revenue generated by a user during their lifetime from the time of app installation to the time it is no longer used. LTV marketing metric helps app developers and marketers to better plan their marketing budgets by focusing on users who will provide better ROI than customers with low-value LTV. There are some interesting facts about LTV that developers and app marketers must know in order to divert the future of their app towards the path of success:

Fact #1: Monetization, Retention and Virality are the three drivers of LTV

Ad-based monetization strategy will boost your revenue. In-app messaging can increase user retention by 3 times and also results in 25% more app launches.

Fact #2: LTV is not just part of marketing campaign but also of design phase

App developers often consider LTV as part of mobile marketing strategy after developing and launching their app. However, LTV should be considered right from the time when mobile game app idea and design are finalized for long term success.

Fact #3: Successful game apps make most of the LTV after 30 days of installation

First 30 days of app installation generally contribute 25-50% of total LTV value. The yield is usually twice from 31 days to 180 days as compared to first 30 days. Give creative reasons to app users to use your app for long.

The Last Word!

Once you understand how important LTV is for your app’s long-term success, you can easily customize your mobile marketing strategy and partner with the best mobile ad networks and get better results. 

Mobile Game App Monetization: The Winning Formula

The growing popularity of mobile game apps among smartphone users cannot be denied anymore. Thanks to the creative minds of app developers! Some app developers rake in millions (and without much exaggeration in billions) because they know how to monetize from their mobile apps. Often app developers think that money will flow into their business once they come up with a novel app idea, create a compelling game app and get it accepted in the gaming space. However, the actual work starts right after this! In order to make money via your app, you have to think about winning monetization formula.

What’s that winning monetization formula?

You regularly update your app and offer novelty to users. You have included real money gaming wherever possible. You also offer freemium levels to users. But all these things cannot just ensure higher revenue streams. You need to think differently with gaming monetization. In-game advertising is the answer to your problem! In-game advertising and affiliate marketing are becoming the new monetization norm in the mobile gaming industry.

• Presently, rewarded video ads are the hottest revenue generator for mobile game app developers. Rewarded video ads provide the highest revenue per user in comparison to native and display ads. This in-game mobile advertising method helps developers to integrate ads into their app and incentivize the users with in-app rewards such as coins or currency.

• Mobile affiliate marketing is a new revenue stream for mobile app developers. Register with the best mobile affiliate ad network that offers affiliates and advertisers a mix of commission models based on CPA, CPM, sale, form submission and much more.

Rewarded video ads and mobile affiliate marketing by partnering with mobile affiliate network are surefire ways to engage & retain users as well as monetize your game app. Finally, ensure that your mobile game app is always in the limelight. Promote your app through cross-marketing and on social platforms. In this way, you can conveniently boost your mobile gaming revenue.

Why Retargeting should be part of Your Mobile App Marketing Strategy?

It may sound surprising for mobile app developers & marketers, but an average mobile app loses 80% of its users within a month of installation! After creating and launching a mobile app, the most obvious step marketers follow is to increase the number of downloads and user base. However, this is not the end of your mobile app journey. Mobile app advertisers and marketers need to devise strategies to retain users who have installed your mobile app and engage them in a strategic way. Mobile app retargeting is the solution to re-engage those users who have either lost interest in the app or are spending more time on other mobile apps. 

Understanding the Retargeting Basics

Mobile retargeting (or remarketing) is a form of mobile app advertising that lets marketers to reach their users with specific messages while they are using other mobile apps/websites. Today, app marketers are turning to mobile advertising companies to help them develop strong retargeting strategies in order to drive greater user retention and better ROI. Instead of spending huge chunks of advertising dollars, advertisers need to spend only fraction of the budget to re-activate lapsed users and increase users’ lifetime value.

How retargeting works?

It all starts with preparing list of app users based on different cohorts such as search queries, app purchases and most functions used. This list is them provided to the best mobile CPM and advertising networks. Your chosen mobile advertising company will prepare retargeting mobile ad based on different user cohorts so that each user can be targeted specifically based on what interests them more about your mobile app. This results in reactivation of lapsed users and better conversion rates.

Remember creativity matters in retargeting

Only hire best mobile advertising company and CPM networks that can deliver creative media ads for recreating better app experience for your app users outside the mobile app itself. Better mobile app ad means better re-engagement and higher retention.