It may sound surprising for mobile app developers &
marketers, but an average mobile app loses 80% of its users within a month of installation! After
creating and launching a mobile app, the most obvious step marketers follow is
to increase the number of downloads and user base. However, this is not the end
of your mobile app journey. Mobile app advertisers and marketers need to devise
strategies to retain users who have installed your mobile app and engage them
in a strategic way. Mobile app retargeting is the solution to re-engage those
users who have either lost interest in the app or are spending more time on
other mobile apps.
Understanding the
Retargeting Basics
Mobile retargeting (or remarketing) is a form of mobile app advertising
that lets marketers to reach their users with specific messages while they
are using other mobile apps/websites. Today, app marketers are turning to
mobile advertising companies to help them develop strong retargeting strategies
in order to drive greater user retention and better ROI. Instead of
spending huge chunks of advertising dollars, advertisers need to spend only
fraction of the budget to re-activate lapsed users and increase users’ lifetime
value.
How retargeting works?
It all starts with preparing list of app users based on
different cohorts such as search queries, app purchases and most functions
used. This list is them provided to the best mobile CPM and advertising
networks. Your chosen mobile advertising company will prepare retargeting
mobile ad based on different user cohorts so that each user can be targeted
specifically based on what interests them more about your mobile app. This
results in reactivation of lapsed users and better conversion rates.
Remember creativity
matters in retargeting
Only hire best mobile advertising company and CPM networks
that can deliver creative media ads for recreating better app experience for
your app users outside the mobile app itself. Better mobile app ad means better
re-engagement and higher retention.
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