Since the beginning of the boom in mobile usage, app publishers and marketers have been looking for unique mobile ad formats that can generate reliable clicks and attract potential users.
Undoubtedly mobile advertising is a great app monetization strategy but you need to place your bet on the most effective ad format that gives higher ROI. Native advertising for mobile apps is now gaining traction & has become a new industry standard, rather than just being a buzzword.
Understanding Native Ad Format
“Native” mobile ad formats fit into an app without any disruption in the user experience. This type of ads 'natively' fits into the non-advertising content within the app. Since app stores have different search algorithm than general search engines, so it is important that app store optimization rules are considered while app advertising via native ad format.
According to a recent report by Facebook, native in-stream ads will drive 63.2 percent of all mobile display advertising by 2020. Thus, native ad format will be a significant growth driver of mobile advertising.
Advantages of Native Advertisement for Mobile Apps
Publishers and those in the business of app advertising often wonder what difference would native advertising make in their revenue pool. Well, then first thing one should understand about native ads is that such ads have a much higher response rate from viewers than conventional ones.
Advertising apps through native placement prove to be beneficial for both app publishers and marketers but in a different way.
Benefits of Native Ads for Publishers
Undoubtedly mobile advertising is a great app monetization strategy but you need to place your bet on the most effective ad format that gives higher ROI. Native advertising for mobile apps is now gaining traction & has become a new industry standard, rather than just being a buzzword.
Understanding Native Ad Format
“Native” mobile ad formats fit into an app without any disruption in the user experience. This type of ads 'natively' fits into the non-advertising content within the app. Since app stores have different search algorithm than general search engines, so it is important that app store optimization rules are considered while app advertising via native ad format.
According to a recent report by Facebook, native in-stream ads will drive 63.2 percent of all mobile display advertising by 2020. Thus, native ad format will be a significant growth driver of mobile advertising.
Advantages of Native Advertisement for Mobile Apps
Publishers and those in the business of app advertising often wonder what difference would native advertising make in their revenue pool. Well, then first thing one should understand about native ads is that such ads have a much higher response rate from viewers than conventional ones.
Advertising apps through native placement prove to be beneficial for both app publishers and marketers but in a different way.
Benefits of Native Ads for Publishers
- Higher eCPMs means higher revenue
- Better user experience means greater engagement
Benefits of Native Ads for Advertisers
- Higher brand awareness with better engagement
- Better response from viewers in terms of clicks
Mobile app advertising using native ad format results in faster digital form of word of mouth. Advertising apps through native ad placement method will result in higher clicks and conversions, thereby increasing your app monetization returns.
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