The mobile ad channel is providing plenty of opportunities to app developers and publishers. The increasing trend of mobile engagement and growing competition among ad networks are enabling both ads publishers and marketers to capture a portion of the growing mobile ad spend pie. Mobile Ad Mediation technology has entered the mobile ad marketplace to enable developers and publishers significantly increase their profits. How? First find out what is mobile ad mediation!
What is mobile ad mediation?
Mobile ad mediation is a technology that enables publishers to match the right ad network with the right inventory in order to monetize more impressions. The centralized ad mediation platform ensures complete transparency and enables publishers to access all available ad demand sources by using a unified SDK. Through this centralized platform, they can connect, manage and optimize as many ad networks as they would like to work with to gain maximum profits.
How does ad mediation works?
Ad mediation technology works in two ways: traditional approach called “waterfall” and latest one called “weighted system.”
Your mobile ad mediation partner will consolidate all fragmented ad demand into a single platform, thus optimizing your demand streams & serving app developers with highest-paying ads. It helps developers and ads publishers to stay in control of their ad monetization strategy by executing big deals with their mediated ad partner while those who publish ads get a private marketplace where they can choose which advertisers can bid on their inventory. So, get ready to take advantage of mediation, increase fill rate and CPMs, and double your mobile revenue.
What is mobile ad mediation?
Mobile ad mediation is a technology that enables publishers to match the right ad network with the right inventory in order to monetize more impressions. The centralized ad mediation platform ensures complete transparency and enables publishers to access all available ad demand sources by using a unified SDK. Through this centralized platform, they can connect, manage and optimize as many ad networks as they would like to work with to gain maximum profits.
How does ad mediation works?
Ad mediation technology works in two ways: traditional approach called “waterfall” and latest one called “weighted system.”
- In the traditional mediation approach, ad networks are divided into different “buckets” on the basis of potential revenue (overall eCPM). When a request for an ad fill is sent, the highest performing ad network (bucket) is called & its ad pool is used until completed. It moves to next bucket only when ad supply of first bucket if filled.
- In the latest “weighted system,” ad networks are prioritized on the basis of performance, providing more holistic view of available ad demand. By using this approach, developers can fill all high-performing ads first before they move onto lower paying content.
Your mobile ad mediation partner will consolidate all fragmented ad demand into a single platform, thus optimizing your demand streams & serving app developers with highest-paying ads. It helps developers and ads publishers to stay in control of their ad monetization strategy by executing big deals with their mediated ad partner while those who publish ads get a private marketplace where they can choose which advertisers can bid on their inventory. So, get ready to take advantage of mediation, increase fill rate and CPMs, and double your mobile revenue.
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